Guides
Guides for school marketing
Plain-English guides for headteachers, business managers and marketing leads, checked against the latest guidance and written from our work in schools.
All guides
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School video production
Can you film in a school? Consent, GDPR and safeguarding for school photos and videos
Yes, schools can film and photograph pupils. What UK GDPR, the ICO and KCSIE 2026 say about consent, safeguarding, DBS checks and running a safe shoot.
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School video production
How to increase pupil numbers: practical admissions marketing for schools facing falling rolls
Primary rolls are falling across England. What the latest DfE figures show, and practical steps to increase pupil numbers this admissions year.
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School video production
Open evening video ideas: what to film, how long it should be and when to post it
What to film for a school open evening or open day video, how long each version should be, and when to film and post it around the 2026/27 deadlines.
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School website design
What must a school website include? The 2026/27 checklist for maintained schools and academies
What schools must publish online in 2026/27: checklists for maintained schools, academies and trusts, plus accessibility rules and what Ofsted checks.
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School prospectus design
What should a school prospectus include? A practical checklist for primary, secondary and sixth form
A plain checklist of what goes in a school prospectus, how it differs for primary, secondary and sixth form, and whether you still need one in print.
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School social media
What should schools post on social media? Ideas by term, how often to post and the safeguarding rules
School social media post ideas for every term, how often to post, which platforms suit schools, and the consent and safeguarding rules to follow.
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